Platform
Everything a buyer checks, in one record.
Most breeder sites are a brochure with photos. Yours carries the paperwork a five-figure horse actually sells on.
Pedigree
Read, not just displayed.
Four and five generation charts on every horse, with ancestors linked to their own pages in both directions. Repeated ancestors are marked by color and a shape, so they read in print and for colorblind visitors. Linebreeding is stated in words a breeder uses.
The record
The paperwork, published.
A buyer spending twenty-seven thousand dollars sight unseen is checking these. Most platforms have nowhere to put them.
Genetics
Five-panel results
HYPP, HERDA, GBED, PSSM1 and OLWS, published per horse rather than claimed in a paragraph.
Health
Coggins, PPE, vaccination
Dated on the horse's own record, so a buyer can see how current it is without asking.
Identity
Registration numbers
First-class fields, not free text. One horse can carry two registries and show both badges.
Commerce
Stud fee and terms
Fee, booking fee, chute fee, live foal guarantee, book limit, shipping and a booking contact.
Status
Available, sold, retained
A sold horse moves to its own archive and keeps earning search traffic instead of going stale.
Media
Photos and video
Galleries per horse, sized and served responsively. Video embeds where the movement is the sale.
Operations
It runs the business, not just the brochure.
Most breeder sites end at the pretty page. Yours keeps working after the visitor leaves.
Inquiries
One log, nothing lost
Every message in one place with the horse it was about, the sender's phone and email, and a status you move as you work it.
Alerts
Email and text
Both go out the moment an inquiry lands. Send them to more than one person — you, your spouse, whoever answers the phone.
Proof
Delivery receipts
Each inquiry records whether the alert was sent, who it reached, and the reason if it didn't. No more silent contact forms.
Export
Ninety columns of your data
The whole herd to CSV — five generations of pedigree, panel results, health dates, prices and terms. Yours to keep, always.
Reports
The Breeder Report
A branded PDF in your own colors with a page for every horse and their photos. Print it for a sale, email it to a buyer.
Control
You hold the keys
Full admin access from day one, whichever plan you're on. Add a foal at six in the morning without calling anybody.
See it carrying a real program.
Twenty-three horses, linked five generations deep.